Data Annotation

DeeLab, Data Annotation services. Close-up of fabric with a clothing tag reading “73% Cotton, 22% Polyester, 5% Lycra,” overlaid on the left with machine learning code, symbolizing the mix of natural and synthetic elements in both textiles and data.
Machine Learning
Hannah Ndulu

The Rise of Synthetic Data in AI

Synthetic data is artificially generated but realistic enough to train AI models. It can speed up training, protect privacy, and create rare scenarios, though it can also be too perfect or miss important real-world details.

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Boy staring intently at a tablet screen, symbolizing the need for safe and responsible content moderation online.
Data Annotation
Hannah Ndulu

AI Content Moderation

The internet moves too fast for human-only moderation — and AI systems trained on human-labeled data now play a key role in detecting harmful content. But even with the best annotations, AI can miss context, nuance, and intent. 

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Young boy shows a book to his homemade cardboard robot, symbolizing how AI systems learn from labeled data before processing it to AI data.
Data Annotation
Hannah Ndulu

The Lifecycle of AI Data

The lifecycle of AI data is a human-led journey from messy, unstructured input to refined, deployment-ready intelligence. Every step, from annotation to quality control, shapes how machines learn, adapt, and serve the real world.

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A row of hands holding different types of waste, such as plastic, paper, and metal; one hand is robotic, symbolizing the role of AI, data annotation and automation in modern waste segregation.
Image Data
Hannah Ndulu

Waste Segregation in the Age of AI

Waste Segregation in the Age of AI is taking center stage as urban growth and evolving consumption habits intensify the challenges of waste management. Traditional manual methods can no longer keep up, while AI offers a faster, more efficient solution if trained effectively.

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A woman working on her computer while sipping coffee, illustrating a typical day in the life of a data annotator.
Data Annotation
Hannah Ndulu

A Day in the Life of a Data Annotator

When we interact with smart assistants like Siri or Alexa, unlock our phones with facial recognition, or trust a car to detect nearby traffic, we rarely think about the people behind the scenes who help these technologies work.

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A woman browsing shirts in a well-organized store, reflecting the evolving retail experience enabled by AI trained through data annotation.
Data Annotation
Hannah Ndulu

The Silent Power Behind Smarter Retail Technology

In retail, artificial intelligence is changing how retail stores operate. From keeping shelves stocked to improving customer experiences, smart technology is making shopping more efficient. But behind these innovations is one key factor—data annotation. Without properly labeled data, even the best AI systems wouldn’t function correctly.

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An illustration of athletes participating in different sports, including football, handball, badminton, and running, representing the role of video labeling in sports performance analysis.
Video Data
Hannah Ndulu

Inside Sports Intelligence with Video Labeling

Sports are more than just games; they’re a blend of strategy, skill, and data. The integration of technology in sports has transformed performance analysis, with video labeling being a key player. It allows teams to analyze game footage, uncovering insights that might go unnoticed, and changing the game for teams and athletes.

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Wildfires in New South Wales, Australia seen from space in November 2019.
Geospatial Data
Kari Kinnunen

What is Geospatial Data Annotation?

Geospatial data, which links objects or features to a specific location on the Earth’s surface, plays a critical role in everything from urban planning and environmental management to navigation and autonomous systems.

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